Updated: Thu 16 May 2019

1. Why we use cookies and what they mean to you

When you arrive on our website we store a small amount of information about your visit and how you interact with us. This information is stored in a cookie in your browser (e.g. Internet Explorer).

This information is then used to surface relevant information to you as and when you need it – meaning you have the best possible online experience with us.

Need a little more detail? You’ll find everything you need in the following:

2. What is a cookie?

A cookie is a small text file containing an identifier that is sent by a web server to a web browser and is stored by the browser – it allows our website to recognise you if you return to the site and enables us to enhance your experience and provide the most relevant information to you.

3. What’s the lifetime of a cookie?

Cookies may be either "persistent" cookies or "session" cookies:

  • A session cookie will expire as soon as you finish your session with our website and close your browser.

  • A persistent cookie will be stored by your browser and will remain there until a certain date (we tend to use the standard out of the box expiry dates) or until it’s deleted by you.

4. Does a cookie store any personal sensitive information?

Cookies do not contain any information that personally identifies a user, so they’re perfectly safe. We sometimes use the information from the cookie to enrich the information we have about you so that we can really personalise your experience for the better.


5. How do I avoid cookies?

If you’re using Internet Explorer you can block cookies using the cookie handling override settings available by clicking "Tools", "Internet Options", "Privacy" and then "Advanced";

In Firefox you can block all cookies by clicking "Tools", "Options", "Privacy", selecting "Use custom settings for history" from the drop-down menu, and unticking "Accept cookies from sites";

Chrome allows you to block all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Content settings", and then selecting "Block sites from setting any data" under the "Cookies" heading.

You can also use an industry opt-out mechanism such as the DAA's opt-out page at or as applicable. But please bear in mind blocking all cookies will have a negative impact upon the usability of our website and you may not be able to use all of the features of the site.

If you opt-out of or block cookies or want to exercise your right to request us to rectify, cease processing or delete cookie data, then please bear in mind that existing persistent cookies may continue to be stored by your browser for up to 90 days, unless you delete the cookie as set out below.

6. How do I delete stored cookies?

You can delete cookies already stored on your computer;

In Internet Explorer, you’ll need to manually delete cookie files. All the instructions you need can be found here – delete my Internet Explorer cookies.

Firefox allows you to delete cookies by clicking "Tools", "Options" and "Privacy", then selecting "Use custom settings for history" from the drop-down menu, clicking "Show Cookies", and then clicking "Remove All Cookies".

In Chrome, you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Cookies and other site and plug-in data" before clicking "Clear browsing data".

7. What cookies do we use?

Below are the names of some of the essential cookies that we use on our website, and what they are used for. A full list of cookies used can be found by viewing our cookie preferences, either when you first open the site, or by clicking the blue button found at the bottom left of screens. Here you can change your consent, view what they are used for, and find out more about the provider.

Type of cookie  Description 
Session cookie  This cookie is essential to use our website and maintain your transaction with P&O Ferries. It is set to automatically expire after 60 minutes. 
Country/language/location cookies  We use this to record things like your preferred currency and language, meaning that you don’t need to tell us what language to present information in every single time you visit the website. 
Celebrus cookie  This software is used to carry out statistical analysis on how users interact with our website through the on-site purchase process. This information is never passed to third party companies.
Responsys email tracking Emails such as booking confirmations don’t include any tracking at all. Other emails we send we put in tracking so that we can tell how successful these emails are by using a cookie which is set when you complete a booking with us. 
Google Analytics  We use this system to understand how the site is being used in order to improve the user experience. User data is completely anonymous. You can find out more about Google’s position on privacy in regard to its analytics service at Google’s privacy policy 
Appnexus (UUID2)  This cookie enables the AppNexus to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device. This information is used by clients to select advertisements for delivery, and to measure the performance of, and attribute payment for, those advertisements. For more information about the data collected and used on the Appnexus Platform, see the Appnexus platform privacy page. 
QuBit Qubit is used to improve the website usability and personalise your online experience. 
Google AdSense  We use this tag to determine how many customers who visited our site using a Sponsored Link in Google end up making a booking. For more information see: 
DoubleClick  This tag enables us to serve you more tailored messaging, relating to the service and products you’re interest in. 
IgnitionOne  These pixels aim to provide P&O Ferries the ability to facilitate a series of online campaigns that more effectively engage new and existing customers to achieve numerous results including, but not limited to programmatic prospecting and retargeting for driving brand awareness and direct response conversions for e-commerce purposes. For more information, please visit the privacy page. 
Microsoft Clarity Microsoft Clarity is a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected is used to improve our website usability. The information is stored and used for aggregated and statistical reporting, it is not shared with anybody else. 
DoubleClick  DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what is relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. 
ImpactRadius  Impact Radius tracking application primarily lives on AWS cloud. The tracking servers in the private datacenters and interact with clients and relay data to the tracking servers in our private data centres for further processing. This AWSELB is the load balancer cookie for AWS IRLD which is used to eliminate deuplicated clicks during checkout/conversions. IR use the information gathered in order to attribute payment to affiliates. 
Google Floodlights  Floodlight is the conversion tracking system for Google Marketing Platform. Like other conversion tracking systems, it consists of tags that track activity on your site, along with reporting features for adding conversion data to your reports. It uses a cookie to recognize repeat visits from a specific browser. Floodlight recognizes users by their cookie ID or mobile ID, which becomes the user ID. Floodlight records the user ID after any impression, click, or other activity that results in a call to our servers. In this way, the activity of a given user can be tracked. Keep in mind that user IDs are associated with browsers or devices, not people. Visit the below for more information and our privacy policy 
FlashTalking  Flashtalking do not log any unencrypted PPI, the only user data we store are hashed IP addresses and the unique ID we attribute (GUID). Our cookies expire after 2 years and they store the following info:
GUID – An Alphanumeric sequence that is randomly generated to provide a means of measuring marketing delivered to user.
Opt Out Status – In line with IAB specifications on opt-out, a user who opts out with have a cookie value set to ensure they are not subject to measurement
Segments – a sequence of letters / numbers used in personalisation
Last Action – on certain placements we save internal Flashtalking ID’s to allow firing specific pixels in container tags. For more information in regards to Privacy, please visit 
Liveramp (Advertising cookie)  This is used for tailored advertisements on this website or on those of third parties, to conduct analyses and to measure the performance of these advertisements for marketing purposes. Liveramps standard cookie expiration is set at 90 days. For example, it can be used to display an advert on your browser based on your navigation or your consumer habits.. To find out more or opt out of LiveRamp visit: